![]() The patterns spam takes vary wildly, often being specific to telecom laws and practices in specific jurisdictions, so it really is a tough problem. Twilio can say "any number you buy with us will be considered clean by downstream parties, no need to worry about getting flagged/blocked, then having to change the numbers you use for your business to communicate with customers, which could be saved in their phone already, etc." Honestly I think an open sourcing of spam detection heuristics and algorithms would be a massive help, but companies that are good at this obviously see it as a competitive advantage, just like the email space - for example if Twilio is great at keeping spam off their platform (no idea if they are, but they would have the most resources to do so), then all numbers registered with Twilio are less likely to get flagged/blocked downstream - all Twilio customers benefit. Then they just create a new "company" that no one recognizes the name of, and start again. Then the company/group running the traffic moves onto other VOIP providers until they get a bad enough name or push the envelope so much that no one will take them. Especially if you're a small company, you're probably more likely to look the other way for a bit if someone is spending money on your platform, until regulators call, and you can be like "ok we looked into it and shut them down".Īlso you don't want to be overly aggressive, because what if a great customer comes onto your platform, loves the ease of setup, and starts running legitimate traffic, then you shut them down because they were triggered by whatever crappy spam heuristics your small company came up with, and the customer is gone to another platform where they don't have to deal with that. ![]() ![]() ![]() Generally they are incentivized to let people self-serve on their platform - spin up quickly and start running traffic, or blasting spam, whatever. It's whack-a-mole where game is skewed wildly towards the moles.īasically there are tons of VOIP companies, with varying levels of give-a-shit and spam detection capabilities. ![]()
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