![]() Do you think that was just an ineffective strategy for Harlow? Is there a way he could’ve tweaked it to be more effective? Obviously this release differs from Harlow’s last few in that it was a semi-surprise drop, being announced just days before its release. ![]() Just shows you how hard it is to put up J. Not every such release is gonna be Folklore of course - and though he’s doing well, Jack Harlow doesn’t have anywhere near that level of fanbase yet - but after his overstuffed and undercooked last album, I thought this one might catch a little more attention. I think a lot of people questioned where his rapping abilities went with the last project, as there was a lot of chatter about Jack setting his career on cruise control following the success of “First Class.” This was him reminding his fan base that he still has the technical skills of the That’s What They All Say and mixtape days.Īndrew Unterberger: I’m a tiny bit surprised, just because we have seen the semi-surprise release like this really end up capturing the conversation when pop stars are able to catch fans off guard and show them a new side of themselves. This project was meant to be the anti-album – something that greatly contrasts with Come Home the Kids Miss You… especially after that “Tryna come the same day as Jack? Rethink it” line from “First Class” didn’t pan out so well. Neena Rouhani: I’m not surprised, because I don’t believe his goal with this project was big numbers. 8 debut makes all the sense in the world for an experimental LP like this. That’s a canny move to build cred, but not one that aims for chart dominance a No. Instead of following up Come Home the Kids Miss You with more pop hooks and A-list collaborators, Harlow chose to assert himself as a no-frills rapper, and provided fans with a lean, 24-minute project in which he deployed rhymes and eschewed choruses over a collection of soul samples. Jason Lipshutz: I’m not surprised at all, because Jackman doesn’t represent a typical Jack Harlow album. For better or worse, Harlow and his team have proven themselves consummate self-promoters at 10 exceedingly short and featureless tracks given practically no pre-release promotion, this project doesn’t seem like it was *supposed* to make a huge chart splash. Jackman‘s relatively paltry showing doesn’t surprise me, but not for those cynical reasons. Without COVID, would “WHATS POPPIN” have taken off the way it did? And what would Harlow’s career have looked like after that? With Jackman, the cynical, Harlow-hating argument would be that entertainment-starved audiences in quarantine inflated his popularity beyond what it might have been under normal circumstances and that it’s now come back to earth. This somewhat-surprise drop technique he tried out doesn’t work as well for someone like him, given that he’s known for his juicy viral bars.Įric Renner Brown: Few artists are as synonymous with “pandemic breakout” as Harlow, and because of that, his career arc has always felt unpredictable. ![]() One thing that Harlow does really well is go viral (like he did with that “Dua Lipa” hook and “First Class”), and subsequently garner hype for music releases to the point where you feel like you have to listen to his songs when they drop. Rania Aniftos: I was initially surprised given his success over the past year, but after thinking about it more, I’m not as shocked. ![]() Given the breakout year that he had in 2022, how surprised are you (if at all) that the numbers for Jackman aren’t a bit better? 8, with only two songs making the Billboard Hot 100 (and neither in the top half). After two consecutive top five LP debuts on the Billboard 200, Jack Harlow’s Jackman comes in a little softer, landing at No. 2 Start Mean, and Which Track Could Become a Hit?ĭoes the release show Harlow’s momentum finally slowing? Or is it doing something for Harlow’s career that you can’t see in the numbers? Billboard staffers discuss these questions and more below.ġ. Ed Sheeran's 'Subtract' Debut: What Does a No. ![]()
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